There are many brands that are “inhuman” where in the end there is not a person behind, or a team is not seen behind, and this is a very good…

This is nothing new, but being present on social networks in a proactive way will help you to have a greater reach , and when I say proactively I mean in a…

Something that is very important and that you must burn with fire is that to sell more we do not necessarily need to bring more traffic to the web as…

It is important that you start working on this channel, because I insist, from the beginning you will see how people start to listen to you, that is, you will…

If you find yourself in a situation where your marketing budget is very small, I am going to tell you 5 actions that you can carry out in a simple way, and…

Sometimes they can be your competition and sometimes not, but you can be great collaborators. Throughout my life I have created strategies that create synergies with companies that apparently you can say…

Really, in marketing, given the competition that we are having, especially on the internet, it is more difficult to have visibility , to have reach, in fact a recent survey that we…

Plan absolutely everything and schedule all this content. What order are they going to follow, as we have already said. Our campaign to give the example of Black Friday is…

Define which is the most interesting, where my clients are most, be it Instagram, Facebook, Linkedin, YouTube, whatever, but we focus on the one that makes the most sense for…

Today the ecosystem of social networks has become a very competitive business ecosystem, because brands have seen the value of all this, they invest more and more, which leads us…

To launch a campaign professionally on social networks, we have to follow a series of steps to make it successful. You must take into account the specific order of the steps,…

They are contracts that have a series of clauses. But to execute these clauses, you normally have to be attentive to verify that it is not complied with and if so,…

Although they have been around for a few years, cryptocurrencies are going to provide us with a great technological opportunity for companies. I would also like you to keep in…

There are times when you are subscribed to email lists where you often do not read the content, but you do not unsubscribe because you know that from time to…

This word blockchain will already be very familiar to you, even when you hear it the word bitcoin comes to mind. But what do Blockchain and business have to do with…

Therefore, I recommend you learn this part of digital marketing on how to generate a content calendar and what tools there are to do it. There are many tools that are free…

Therefore, the base is your website, always think that social networks are going to be added, they are going to be satellites or connectors that are going to help you boost…

Every business, small or large, is continuously looking for data mining services about customers, employees and nearly every process in their business cycle. Although all management staff utilize data collected…

We all have a personal brand , the difference is whether we manage it properly or not. Simply go to Google and search for your name, it is very likely that information…

So really in the end we have to work to make everything as simple as possible. This is really complicat. Many times we tend to write more, to put more…

The commercial director, he was the point of friction, because he did not like. The  he did not feel comfortable and he said that I prefer to do it with…

The third point is data, basing decision-making on data is increasingly important. Three days ago I was giving a conference for a private company in the automotive sector in Galicia, where we talked…

The second is people, and it involves putting the right people in the right jobs and assigning them the right roles. How many times has it happened to you that you…

The EOS Model for the success of a company is one of the many business management models that we can find today. In fact, in recent years I don’t even know…

A great example of the superiority of desktop clients over webmail access is the deep integration we’ve achieved in Windows. The perfect integration with the operating system makes the use of…

Desktop clients allow us to integrate deeper into the operating system for a better user experience. We focus on improving Tutanota desktop clients too because Tutanota doesn’t support IMAP, and that’s…

At the start of this Summerread, we distinguish a third megatrend: the increasing fluidity in the communication profession. This trend is partly related to increased diversity. The traditional image of what a…