Sometimes they can be your competition and sometimes not, but you can be great collaborators.

Throughout my life I have created strategies that create synergies with companies that apparently you can say are my competition, but where we all win, and it is a way of looking for how we can complement each other, make us all win in that space, so A very good way to grow is by working, dedicating time to detecting with which companies, with which brands you can create alliances in some way that both join forces, and achieve the objectives that each one seeks.

Creating a blog within your website


Is an action that will take a little more time to generate traction, more than for example a podcast that will be faster than a blog, but it helps you position yourself in another very important channel such as it’s Google.

Therefore, if you currently have a Engineering Directors Email Lists website for your business, which I imagine you will have, or for your online store and you don’t have a blog, create it, integrate a blog where you generate content related to the public you want to address, focused on your product or service, whatever you want.

Define how often you are going to publish, I would recommend two a week, two new articles a week, if you see that it is a lot, especially at the beginning, then do at least one a week, you must commit to this, because you It will help you position yourself in Google .


Remember that in Google when someone searches for something, they have a purchase intention, normally if I am looking for information about a new product I will go to Google and search for it, and that is because I have a purchase intention or I am thinking of buying it, if not now in no time, so it’s a great way to expand your reach.

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With a blog you get other

people who don’t know you yet, to get to know you, and with it to be able to get new clients .

This is nothing new, but being present on social networks in a proactive way will help you to have a greater reach , and when I say proactively I mean in a way where you really generate content in the social network in which you want to expand, And at this point, I would tell you that you do not have to be on all social networks, only on the one or those that make the most sense for your business, product or service.

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