Once upon a time, PageRank was probably a pretty good indicator of site quality, but the search algorithm has gone so far beyond this archaic metric that it’s crazy that everyone still takes it seriously.Taiwan Phone Number . (I’m thinking of starting a support group for people who can’t overcome PageRank. You don’t want to be in it, trust me. Taiwan Phone Number..) 6. Most Google Webmaster Tools Google’s webmaster tools are great for some purposes, but really awful for others; getting any kind of real numbers for metrics falls into the latter category.

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Marketing Metrics That Must Die Google Webmaster Tools The numbers in Google Webmaster Tools are all based on +/- 500% accurate estimates, according to my own internal analysis. How can I know? Because you can compare some of the numbers with what’s actually in your Google to Taiwan Phone Number Analytics or Google AdWords account. When you do, you will see that the two sets are totally different. It works the same way as the Google AdWords Keyword Planner. Volumes and CPCs are estimates only and are also accurate to within +/- 500%. Why would you put stocks in those numbers. will yield actionable insights into your marketing efforts. Think of it this way.

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It’s okay to use data for trending purposes, but don’t make the mistake of thinking the numbers are real and accurate in an absolute sense. Taiwan Phone Number. These are only estimates. Why these measures are so dumb (and dangerous) Besides being irritating, these settings (and the attention many marketers give them) are dangerous. Taiwan Phone Numbers. Why? Because the more you focus on metrics that just don’t matter, the less attention you pay to metrics that will yield actionable insights into your marketing efforts. Think of it this way.

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